Imagine this: Your latest product launch is trending—on TikTok. Not because of your ad spend, but because a creator said your packaging “feels like it was designed by someone who’s never held a phone.” Within hours, thousands agree. Your customer service inbox floods. Your sales team panics. And your marketing team? They’re still waiting for a weekly report. This isn’t fiction. It’s reality—and it’s why social listening is no longer optional. It’s oxygen. Gone are the days w
